Bruce Roberts

After graduating from the West Virginia University School of Pharmacy in 1976, Bruce Roberts opened Leesburg Pharmacy later that same year. He went on to own three additional pharmacies and a home healthcare company over the next 33 years before turning the reins over to his staff in 2009.

Roberts was named CEO of the National Community Pharmacist Association (NCPA) in 2001. Over his 10-year tenure, he grew the association’s presence in the U.S. and around the world. USA Today named NCPA one of the top healthcare lobbies in the United States in 2009.

During Roberts’s tenure at NCPA, he helped found SureScripts, a company focused on connecting prescribers and pharmacies to facilitate electronic prescribing. SureScripts has grown to be the dominant means for prescription prescribing in the U.S. Roberts served as the co-chair of the SureScripts board of directors from its founding until 2010.

Roberts also led the formation of Mirixa, a company focused on connecting pharmacists with health plans for the delivery of clinical services. Mirixa grew to be an industry leader in the delivery of Medication Therapy Management. In 2008, Roberts was instrumental in launching Mirixa in Australia where it has become the dominate means for Australian Pharmacy to engage in clinical activities. He served as the Chairman of the Mirixa Board of directors until his retirement.

Since leaving NCPA, Roberts has been engaged as a consultant in the healthcare industry until he joined Synerio Technologies, a company focused on using artificial intelligence to revolutionize patient engagement for pharmacies and other healthcare.

Roberts has received many awards recognizing his leadership and service at the local, state, and national level. He was also recognized by being the first non-Australian to receive the Pharmacy Guild of Australia Distinguished Honor Metal.

Currently, Roberts serves on the boards of the Northern Virginia Science Center and the General George C. Marshall International Center as well as chairs the WVU School of Pharmacy Leadership Council.

Bruce and his wife of 45 years, Rachel, live in Leesburg, Virginia. They have four children and 15 grandchildren.